Google Ads Performance & Expansion Case Study — Bangladesh E-commerce

The Challenge

The client was already running Meta Ads successfully and wanted to test Google Ads as an additional acquisition channel to explore its potential for driving incremental e-commerce sales.

My Approach

Tracking Setup & Audit
I first implemented and reviewed the necessary conversion tracking to ensure accurate campaign measurement and reliable performance data.

Demand Gen Testing
I launched and tested Google Demand Gen campaigns to reach potential customers across Google’s visual inventory. Since the brand already had strong awareness from its Meta Ads activity, we were able to leverage existing market familiarity while testing Google as a new channel.

Optimization & Performance Improvement
After conducting campaign audits and analyzing performance data, I optimized the campaign structure, targeting, creatives, and overall setup to improve conversion efficiency and scale results.

Results

• $2.02K Google Ads Spend

• 1.22K Conversions

• $1.65 Cost Per Conversion

• 501% ROAS

The campaign delivered significantly stronger results than initially expected, proving that Google Ads could become an effective additional growth channel alongside Meta Ads for the e-commerce brand.